SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business
November 11, 2018 WALLDORF, Germany, PROVO, Utah, SEATTLE, Wash. — SAP SE (NYSE: SAP) and Qualtrics International Inc. (Qualtrics) today announced they have entered into a definitive agreement under which SAP SE intends to acquire Qualtrics, the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy. […]